To increase the sales of cereals, the brand needs to consider the following considerations for packaging:
1. The needs of consumers: the brand should design product packaging for different consumer levels, such as the launching of premium cereals for people with high requirements, as well as the launching of large volume promotional cereals for the pursuit of the people who are in need of cheap, this is the consideration that has to be made in response to market competition.
2. Market demand and its changes: that the market is always a moving state of change, especially the fleeting changes, will be reflected through the packaging of goods. 3. The differentiation of the product: the product has a unique selling idea and unique speech compared with other similar products, because the unique idea has a real benefit.
4. Quality of packaging; packaging design, no matter how good-looking, performance is the first priority. The quality of the package material directly affects the quality of the product. High-quality package material surface flat, excellent printability, choose high-quality packaging, consumers can feel the brand from the touch and look of the intention.